Web analytics (often also referred to as web analytics) is an extremely important process, thanks to which it is possible to perform a very detailed analysis of individual websites, allowing for drawing useful conclusions that will allow you to correct any errors.
What is worth knowing about web analytics?
Web analytics is a complex process that includes the following activities: collecting data about all website users, detailed data analysis, suggestions for changes, implementation of activities aimed at achieving the set business goals. Web analysis always takes place with the use of appropriate analytical tools. It is one of the most reliable ways to find out if the implemented marketing activities bring the expected benefits. Well-used web analysis allows you to achieve high profits thanks to the implementation of all (or at least most) business plans.