Definition of native advertisingOnline promotional tools allow you to reach buyers. At the same time, the intensification of marketing campaigns in recent years makes many recipients simply tired of the crowd of ads. The existing state of affairs makes it necessary to use such marketing means, which will not be too intense, but at the same time will be positively remembered by the audience. One of the solutions that fit into this style of activity is the so-called native advertising. The leading idea of this tool is non-invasive character of advertising. In order to achieve the goal, it is necessary to make the client pay attention first of all to the other elements of the website. He or she should focus primarily – depending on the specifics of the site – on:
- watching posted video materials,
- reading the text (it can be a blog entry, but also an article or an interview – native ads have been eagerly used in recent years, especially on popular news portals).