What is the marketing strategy?Marketing strategy is a set of information concerning specific actions and rules of conduct which a company has to implement. It is indispensable to run the business effectively and achieve maximum profits. It should be formulated in a clear and specific manner and its scope should include, among other things, assessment of the market situation, verification of the target market and examination of opportunities and threats. It should also identify the most important problems that may arise in the company and present ideas for solving them.
Types of marketing strategy.Marketing strategy can be created in many ways. It should be adjusted to the current needs of the company. Each company, depending on the profile of its business and customer preferences, can focus on different activities. We can distinguish here:
- marketing communication strategy, which should determine the method of communication between the company and the customer, inform about the characteristics of its products and services, and also suggest which channels will be most effective in reaching the recipient, e.g. online communication.