The effective operation of a brand is primarily the success of successful marketing. Without it, acquiring new customers would be at least difficult, not to say impossible. In the current reality, most businesses move their marketing activities to the Internet, because it gives a chance to gain the greatest reach. One form of network marketing is e-mail marketing. What exactly is this kind of promoting your business?
What is e-mail marketing?
It is a type of direct marketing, which focuses primarily on conveying information simultaneously to the largest possible number of recipients. It uses electronic mailboxes for that purpose. It consists in sending previously prepared e-mails to selected groups of recipients with specific information – sales offers or other specified information. And there is no question here about blindly sent e-mails, which usually fall into the SPAM folder – such e-mails, although sent on a large scale, have little effect and certainly can not be called effective marketing.
Features and advantages of e-mail marketing
If sending emails to all addresses you have at hand is SPAM, how do you distinguish email marketing from it? It’s best if the recipient of the email agrees to receive such messages – in the form of newsletters or other notifications. This way you can be sure that the customer is interested in the information and pays attention to it. From this it follows that e-mail marketing serves primarily to maintain contact and relations with recipients. It is also excellent for sales. The content sent by e-mail should be selected and matched to a defined group of recipients. It is worth keeping your customer base in order and grouping it appropriately, so that you can then correctly address specific messages. In this way, once created offer can be sent simultaneously to many potentially interested. E-mail marketing also allows you to personalize your message by automatically changing the recipient’s name at the beginning of the e-mail.
E-mail marketing is a very popular form of marketing. This is mainly due to its low maintenance costs. What’s more, the speed of transmission of information is also worth noting. For each company, an additional advantage is the fact that it can easily and conveniently conduct statistics on the number of e-mails sent, and how these translate into the success of the company – whether they were opened, how many of them were answered, and what volume of sales is associated with it.
Where to get addresses from?
The basis of successful e-mail marketing is a specific, well-built address base. How to obtain e-mail addresses? The simplest form is to post information on your company’s website about the possibility of subscribing to a newsletter – you can gain greater success by offering a discount on purchases after providing your e-mail address. Another way is to turn to a special institution that will provide, for a fee, a database of customers valuable from the point of view of your business, taking into account the preferences presented. Do not economize on the services of such a company – cheaper equivalents may turn out to be fraudulent. One of them may be providing addresses of customers who have not given their consent for marketing purposes. Through this you can get into legal trouble and lose a lot of time and money. And yet e-mail marketing should be efficient, simple and effective!
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