The name Digital Marketing comes from the English language and is most often translated as ‘digital’. Simply put, digital marketing is advertising activity based on digital forms. Most often it boils down to various promotional activities on the Internet. Among them there are activities focused on mobile and stationary recipients and those more oriented to the needs of users. Digital marketing are all activities undertaken in the digital space which aim to increase the popularity or sales of a given service.
Digital Marketing vs. Internet Marketing
It is common for digital marketing to be alternated with the term internet marketing. Despite a lot of consistency, these terms are not synonymous and do not mean the same thing. Internet marketing campaigns mainly focus on activities in the online sphere. The term digital marketing is also used to refer to advertising in other digital media such as television or radio. Digital marketing is a broader term. Although it most often boils down to online advertising activities, not every digital marketing campaign is an online marketing campaign.
Types of digital marketing
Based on the definition of digital marketing, you might get the impression that the types of digital marketing are primarily ads we deal with online. This is undoubtedly not true. Digital marketing includes many other forms of advertising. Forms of digital marketing differ from each other in their assumptions, activities and goals. Despite these differences, they are connected by one aspect – place of publication. Among forms of digital marketing there are a few that bring the best results and are the most popular on the digital advertising market.
One of the types of online marketing is e-mail marketing. However, in order to use it, you need a database containing e-mail addresses of users, which are usually obtained during registration on a website. The activity of e-mail marketing consists in sending a large number of e-mails with the brand’s offer. Their purpose is primarily to reach the largest possible group of people.
Marketing in social networks
This is definitely one of the most popular forms of online marketing. It uses social networking sites for advertising, which are used by a very large group of people. This strategy is based on creating profiles of a given brand, on which the overall content is made available. Thanks to its large range, the profile reaches a lot of individuals. Moreover, with the help of social networks you can run paid advertising.
If you want to bet on professionalism and accurate presentation of the product, it is worth using advertising in the form of video. Nowadays, one of the biggest websites – YouTube, displays advertisements before films, which reach a large number of recipients. Besides, video advertisement can be placed on any website.
Search to Engine Marketing
SEM, or search engine marketing, is another popular form of digital marketing. The goal of SEM is to rank high in the search engine listings after typing in a query. In SEM, both free and paid activities are used. The offer of such marketing includes mainly domain positioning e.g. through Google AdWords campaigns.